The Value of Professional Property Photography
Almost 90% of prospective home buyers use the internet as a resource whilst doing their search for a new home. Home buyers are able to proactively find properties on their own using websites such as Rightmove. Now, more than ever before, professional property photography is absolutely crucial. Results pages showing properties as a list need engaging photography to grab the eye of a buyer.
Estate Agents need photography that REALLY stands out and appeals to the ultimate decision makers, the home buyers. The role of the professional property photographer is to make those that are looking at pages of search results stop in their tracks and to get the potential buyer to click through and view more of the property.
The home buying process starts with the click of a mouse and can result in the largest purchase of a lifetime. The first, primary exterior photo is absolutely critical to the sale of a home. When using property search
engine websites, the buyer usually narrows the search criteria with elements such as price, location, number of rooms and lot size, so their next click action is based on photography. After clicking on a specific listing, the following interior and additional exterior photographs need to validate the initial click through decision and motivate the viewer to schedule a visit with the estate agent.
Property photographers specialise in capturing and editing photographs that provide warm lighting and aesthetically pleasing angles, this results in increased click through rates and lots more interest in viewing the home.
In fact, 61% more clicks occur on houses captured by a property photographer, using a DSLR camera versus a point-and-shoot as reported by Redfin.
The industry has quickly progressed online, and with that change, home listings are at the fingertips of buyers. The importance of property photography is clear and it continues to gain value with the digital evolution of the market.
High Quality, Fast Turnaround Property Photography for Estate Agents, Developers, Architects, Interior Designers, Holiday Home Owners, B&B’s, and Hotels
Phil Sproson Photography provides professional property photography services in all areas of the UK and is available for property commissions abroad.
The property and tourism industry has quickly progressed online, and with that change, home listings are at the fingertips of buyers especially with the advent of Rightmove, and similarly with holiday accommodation. The importance of property photography is clear and do take some time to read this article about “The Value of Professional Property Photography“, you will see that photography tells a thousand words and it is the photography that makes a buyer book a walk through of your property, and definitely is a major deciding factor when booking holiday accommodation.
If you’re looking for high standards and quick results with most files produced within 24 hours, then please get in touch!
Call Phil on 07966 509726 to find out more
Gold £195 and ensures full coverage of a property to the value of £3.5m. Choice of 36 high quality images, 3 hours at the property to capture the images, including interior, exterior, grounds, and also detail shots to highlight features. Preparation and delivery of images either by CD, FTP or services such as Dropbox or Wetransfer.
Platinum £325 and ensures full coverage of a property to the values in excess of £3.5m. Choice of 50 high quality images, 4 hours at the property to capture the images, including interior, exterior, grounds, and also detail shots to highlight features. Preparation and delivery of images either by CD, FTP or services such as Dropbox or Wetransfer.
Call Phil on 07966 509726 to arrange a shoot